Just The Markets

What's It Actually Worth? A Stock Valuation Course · Lesson 1 of the course

Valuation Multiples and What Each One Assumes

Valuation multiples compress a company into one ratio. Each ratio carries an assumption about what matters, and knowing it tells you when the number on the screener can be trusted.

AI-assisted, reviewed by the Just The Markets human editor: Lovely Oryza → About 13 minutes Published

  1. 01Valuation Multiples and What Each One Assumes
  2. 02A Discounted Cash Flow Model, Built Step by Step
  3. 03Margin of Safety in Valuation, and Reading What the Price Implies
  4. 04Valuing Unprofitable Companies: Sales, Margins and Time

In this lesson you will learn to

  • Say what each of the main multiples measures and where it misleads
  • Calculate enterprise value from market value, debt and cash
  • Explain why a multiple only compares fairly inside one industry

Open any stock screener and the valuation columns sit side by side. P/E, EV/EBITDA, price to sales, price to book. They look interchangeable. They aren’t, because each one divides a price by a different line from the financial statements, and the line it picks is a bet about what drives the business, so a stock that looks cheap on one column can look dear on the next. Knowing the bet is the whole skill.

P/E, the ratio everyone quotes

The price to earnings ratio divides the share price by earnings per share. Take a hypothetical company with 125,000,000 shares at $40. Its market value is $5,000,000,000. It earned $250,000,000 last year. That’s $2.00 a share. The P/E is 20.

Turn it upside down and you get the earnings yield. One divided by 20 is 5%, the profit you buy with each dollar of price.

P/E assumes earnings are what matter. It also assumes last year’s were typical. Both assumptions fail often. A one-off gain from selling a division inflates net income and drags the ratio down, while a company that spends heavily on growth, or simply had a bad year, can show a P/E of 60 or a negative one that tells you almost nothing about what it will earn later. It is also blind to debt. Interest has been paid before net income is counted.

EV/EBITDA, which counts the debt

Enterprise value is the price of the whole business. You pay for the shares, you take on the debt, and you get the cash in the till. EBITDA is earnings before interest, taxes, depreciation and amortization, a rough measure of operating profit before financing decisions touch it.

Now change one thing. A second hypothetical company has the same $5,000,000,000 market value, the same $600,000,000 of EBITDA and the same $500,000,000 of cash, and owes nothing. Its enterprise value is $4,500,000,000. Its EV/EBITDA is 7.5. Same share price, same operating profit, and the debt-free one is clearly cheaper, a gap that a P/E column could miss completely if the interest bill happened to be small.

EBITDA has a blind spot of its own. It leaves out depreciation. For a business that must keep replacing trucks, plants or servers, that is a real cost. A capital-hungry company can look cheap here and still turn little of its profit into cash.

Price to sales and price to book

Price to sales divides market value by revenue. The first hypothetical company, with $2,500,000,000 of sales, trades at 2 times sales. The ratio still works when there are no profits, which is why young companies are so often quoted on it. Margins break it. A grocer keeping two cents of every sales dollar and a software firm keeping thirty cents earn wildly different amounts from the same revenue, and a ratio that treats their sales alike will call the grocer cheap every single time.

Price to book divides market value by shareholders’ equity. It suits banks. Their assets are mostly loans and securities carried near market value. For a company whose worth sits in brands, patents or code, book value says little, because accounting keeps most of that off the balance sheet, and years of buybacks can shrink equity until the ratio looks absurd.

Multiple Divides price by Assumes Misleads when
P/E Earnings per share Last year’s profit is typical Earnings are one-off, negative or cut by debt
EV/EBITDA Operating profit before D&A Debt belongs in the price The business must keep replacing assets
Price to sales Revenue Margins will be normal Margins differ widely
Price to book Equity Assets are marked near value Value is intangible or buybacks shrank equity

Compare inside one industry

Every multiple packs growth, risk and margins into a single figure. Across industries those differ too much. A utility at 15 times earnings and a software company at 40 might both be fair. Screen the whole market for the lowest P/E and you mostly get banks, energy producers and companies in trouble.

Inside one industry the businesses share customers, costs and cycles, so the ratios start to mean something, and an outlier becomes a question worth an hour with the filing. Say a group of hypothetical parts suppliers trades between 8 and 11 times EBITDA and one sits at 6. What does the market know? Sometimes nothing. More often there’s debt coming due, a big customer leaving or a margin about to fall.

Screeners make this sorting quick, and the guide to screener performance columns covers the rest of the table. The broader ideas sit on the investing hub.

Where multiples run out

A multiple tells you how the market prices a company against its neighbors. That’s useful. It’s also circular, since a whole industry can be mispriced at once and every stock in it will still look normal next to the others. A discounted cash flow model, the next lesson, builds a value from the company’s own cash and ignores the neighbors entirely.

Check your understanding

Lesson quiz

  1. 1A company's shares are worth $2,000,000,000 in total. It owes $1,000,000,000 and holds $200,000,000 of cash. What is its enterprise value?
    Show the answer

    B: $2,800,000,000. Enterprise value adds the debt to the market value and subtracts the cash: 2,000 + 1,000 - 200 = 2,800 million.

  2. 2Two companies in one industry have the same P/E, and one carries heavy debt. Which multiple shows the difference?
    Show the answer

    A: EV/EBITDA. EV/EBITDA puts debt into the numerator and measures earnings before interest, so the indebted company shows up as more expensive.

  3. 3A stock trades at $30 and earned $1.50 a share over the last year. What is its trailing P/E?
    Show the answer

    C: 20. P/E is the share price divided by earnings per share, and $30 divided by $1.50 is 20.

People also ask

What is a good P/E ratio for a stock?

There is no single good level. A P/E is only high or low against similar companies and against the growth the business can deliver. A slow-growing utility and a fast-growing software company can both be fairly priced at very different multiples, so compare within an industry and ask what growth the ratio implies.

Why use EV/EBITDA when P/E is easier to find?

P/E ignores debt. Two companies with identical earnings per share can carry very different borrowing, and the one with more debt is riskier to own. EV/EBITDA adds the debt to the price you are paying and measures profit before interest, which lets indebted and debt-free companies be compared on the same footing.